A record of the work
I build brands and drive measurable growth through strategy, storytelling, and marketing that connects with the audiences that matter.
By
Tahisha Charles
Tahisha Charles, Boston, MA
The numbers
12,616
Newsletter subscribers
45%
Average open rate
993K
Impressions in 2025
7,443
LinkedIn followers
Instagram impressions by year
2021 to 2026
204K
483K
325K
241K
518K
329K
2021
2022
2023
2024
2025
2026
2021 · Foundation
Rebuilt the content system and set a publishing cadence that could hold.
2022 · Breakthrough
Reach more than doubled on organic campaigns and consistent storytelling.
2023 · Expansion
Widened the program coverage and brought policy work into the feed.
2024 · Depth
Traded volume for weight: fewer posts, longer form, higher intent.
2025 · Scale
Best year on record, driven by event campaigns and member spotlights.
2026 · Jan to Jul
Partial year to date, already ahead of the full-year 2024 total.
The Dossier
BECMA
2021 to present
Grew the newsletter from 4,000 to 11,786 subscribers and Instagram from 2,475 to 5,273 through organic campaigns. No paid amplification.
Mass Black Expo
2024
Directed the integrated campaign for BECMA's flagship expo: new site, 864 graphics, 41 emails, and a full keynote and panel announcement calendar.
Beyond Nursing Experience
2026
Rebuilt bnexperience.org and the 2026 sponsorship deck so the brand sponsors meet online matches the one they are pitched.
Cambridge Science Festival
2024
Ran the festival's social presence through the season: reach, tagging, and follower growth without ad support.
The Social Butterflies Events
2026
A full redesign of tsb.events for a Black owned, woman led event planning and floral design company, built to turn visitors into booked events.
How I work
Read the analytics, the inbox, and the room first. Most growth problems are clarity problems.
A journalism background means the narrative comes before the channel, the calendar, or the format.
Numbers get shown as they are, including the flat quarters. That is how the next decision gets made.
Two ways to work together
In-house leadership
Full time or fractional leadership across brand, campaigns, content, and reporting. I set the strategy, build the system, and run it.
M3 Multimedia Agency
For creatives, small businesses, and institutions that need a website, a deck, or a campaign built properly the first time.
In their words
“Her efforts immediately strengthened engagement with Black entrepreneurs across the Commonwealth and positioned BECMA as a trusted resource within the community.”
Segun Idowu
Former Chief of Economic Opportunity & Inclusion, City of Boston
“She is also a thought leader that I've witnessed lean into uncertainty by creating ideas and solutions.”
Tiffany Caldas
Principal, Empactify
“She has high standards for all externally facing materials and encourages us all to think more critically about how we represent the organizational brand.”
Alyssa Benalfew-Ramos, MPH
AVP of Resource Development & Impact, JPNDC
“She's an excellent writer and leverages all of her skills to reach and exceed marketing goals.”
Adebukola Ajao
Founder, All Things Digital & B.D.Y Consult
“She was a great communicator with the team and we appreciated her ability to work independently as well, and stay organized and on task.”
Emma Leavitt
Marketing Manager, Next Rung Technology
About Tai
I'm a marketing director, journalist, and founder with 12+ years building brands at the intersection of culture, community, and strategy.
I founded M3 Multimedia Agency and MIIXTAPECHIICK. My background in journalism means every strategy starts with the story and the people it's for.
Contact
Brand, campaign, content, or something you haven't figured out how to name yet. I follow up within two business days.
Direct
hello@miixtapechiick.comBased
Boston, MA
Response
≤ 2 business days
Availability
Q4 & 2027
For
Brand · Campaigns · Content
