01
BECMA
2021–present
194% newsletter growth. 113% Instagram growth.
Grew the newsletter from 4,000 to 11,786 subscribers and Instagram from 2,475 to 5,273 through organic campaigns. No paid amplification.
A record of the work
Marketing
that moves
culture.
I build brands and drive measurable growth through strategy, storytelling, and marketing that connects with the audiences that matter.
By
Tahisha Charles
Trusted by
The Dossier
Selected results.
A short record of campaigns, brand systems, and audience growth over the last few years.
02
Mass Black Expo
2025
Sold out with zero paid spend.
Directed the integrated campaign for BECMA's flagship event. Sold out on brand equity and community trust built over years, not on ad budget.
03
MIIXTAPECHIICK
2012–present
5,000+ articles. National features.
Founded and scaled an independent music and entertainment platform. Featured on Vice, The Neighborhood Talk, and The Jasmine Brand.
04
M3 Multimedia Agency
2024–present
An agency for creatives and institutions.
Founded in 2024 to help creative entrepreneurs and public institutions move from inconsistent messaging to campaigns that actually land.
The Index
What I lead.
A
Brand Strategy & Positioning
Set the strategy that makes a brand recognizable and gives it a reason to be trusted.
B
Campaigns & Content
Run campaigns end to end, from message to execution, and build the content that carries them.
C
Analytics & Reporting
Track what works, report it clearly, turn the numbers into the next decision.
D
Editorial & Story
A journalism background means every strategy starts with the narrative and the people it's for.
E
Community & Culture
Build audiences that show up because the work reflects them, not because they were targeted.
F
Digital Presence
Design the systems (content, cadence, channels) that make a brand consistent and legible online.
About Tai
A bit about me.
I'm a marketing director, journalist, and founder with 12+ years building brands at the intersection of culture, community, and strategy.
I founded M3 Multimedia Agency and MIIXTAPECHIICK. My background in journalism means every strategy starts with the story and the people it's for.
- Founder
- M3 Multimedia Agency · MIIXTAPECHIICK
- Recognition
- Women Who Empower, 2022
- Next
- MS, Marketing Analytics · SNHU
- Role
- Director of Marketing
Contact
Tell me what
you're working on.
Brand, campaign, content, or something you haven't figured out how to name yet. I follow up within two business days.
Direct
hello@miixtapechiick.comBased
Boston, MA
Response
≤ 2 business days
Availability
Q4 & 2027
For
Brand · Campaigns · Content