The Social Butterflies Events · M3 client project
A site built to turn visitors into booked events.
Executive summary
A full website redesign for a Black owned, woman led event planning and floral design company, built to turn visitors into booked events.
Through M3 Multimedia Agency, I redesigned the website for a Black owned, woman led event planning and floral design company, separating services and giving each one a clear path to inquire.
Download the case study (PDF)Cover: The redesigned homepage, leading with real event photography and a clear booking path
At a glance
The results
1 to 4
ways to inquire, up from a single contact form
9
portfolio events given their own presentation
10
FAQ answers replacing repeated email questions
4
markets named up front: Boston, Martha's Vineyard, D.C., Chicago
The Challenge
Strong work, hidden behind one form.
The work was strong and the site did not show it. One generic contact form carried every inquiry, and corporate galas sat beside weddings with no way to tell which service a visitor needed.
The Approach
A clear path for every kind of event.
- Three service paths for corporate, weddings, and Soul & Sangria.
- A rebuilt portfolio around real event photography.
- Ten FAQ answers for the questions the team was already answering by email.
Results Context
Live, with a path for every inquiry.
The redesigned site is live. Visitors now have four ways to reach the team instead of one, with corporate, wedding and Soul & Sangria inquiries each arriving through their own path.
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