The Social Butterflies Events
A full website redesign for a Black owned, woman led event planning and floral design company, built to turn visitors into booked events.
- Client
- The Social Butterflies Events
- My role
- Design and build, M3 Multimedia Agency
- Year
- 2026
- Scope
- Website redesign, booking paths, portfolio
The redesigned homepage, leading with real event photography and a clear booking path
Results
1 to 4
ways to inquire, up from a single contact form
9
portfolio events given their own presentation
10
FAQ answers replacing repeated email questions
4
markets named up front: Boston, Martha's Vineyard, D.C., Chicago
The challenge
The work was strong and the site did not show it. One generic contact form carried every inquiry, and corporate galas sat beside weddings with no way to tell which service a visitor needed.
The approach
Services were separated into corporate, weddings and Soul & Sangria, each with its own path to inquire. The portfolio was rebuilt around real event photography, and the FAQ answered the ten questions the team was already answering by email.
Read it honestly
The site is still in client review, so there is no post launch traffic to report yet. The measurable change so far is structural: four ways to reach the team instead of one.
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