The Flood · M3 client project
One home for the music, the story and the merch.
Executive summary
The official artist website for The Flood, the hip-hop duo Hundred Round Kado and Lazy Coca, built from scratch with music, video, an electronic press kit, merchandise and measurement in place from launch.
M3 developed and launched The Flood's official artist website, establishing a central destination for the duo's music, videos, biography and merchandise. The project included Cloudflare website deployment, Google Analytics 4 configuration and Google Search Console setup to support ongoing performance measurement and search visibility.
Cover: The Flood homepage, built around the duo's red artwork on black
At a glance
The results
9
tracks linked from the site
4
playable music videos
13
downloadable press photographs
The Challenge
No official home for the duo.
Hundred Round Kado and Lazy Coca needed one official website where fans, press and partners could find their music, videos, biography and merchandise. The domain, kokainegospel.com, was chosen to carry the duo's identity rather than a generic band name.
The Approach
A design system taken from the artwork.
- Custom design system built from the duo's artwork and visual identity, in black, off-white and red.
- Music and video with nine linked tracks and four playable videos.
- Electronic press kit with revised biographies, verified album information and 13 downloadable press photographs.
- Merchandise presented with shopping functionality and room to expand inventory later.
- Cloudflare deployment and hosting configuration.
The Standard
The press materials, corrected.
The original press materials were checked before launch, and inaccuracies were corrected so the biographies and album information on the site are verified.
Results Context
Measurement starts at launch.
Google Analytics 4 and Google Search Console were set up at launch, with a measurement plan and a first 30-day baseline. No traffic, search ranking, merchandise sales or press coverage results are reported here until that data supports them.
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