Strategy.
Story.
Impact.

For more than a decade, I've worked at the intersection of journalism, marketing and digital media. My approach to marketing began long before I held a formal marketing title. It began with a love for music, a curiosity about the stories behind it and the decision to build a platform of my own.

In 2012, I founded MIIXTAPECHIICK, an independent music and entertainment publication rooted in hip-hop culture. I've since published more than 5,000 original articles and built a platform whose work has been featured by Vibe, The Neighborhood Talk and The Jasmine Brand. Running an independent publication taught me how to research, develop an editorial voice, understand an audience and build a recognizable brand from the ground up.

Today, I'm the Director of Marketing at the Black Economic Council of Massachusetts (BECMA), where I lead marketing strategy, digital communications, audience development and performance reporting. My work includes growing the organization's newsletter audience by 194%, increasing its Instagram following by 113% through organic campaigns, and directing marketing for two consecutive Mass Black Expos.

In 2024, I founded M3 Multimedia Agency to bring that experience directly to businesses and organizations. Through M3, I combine strategic planning, editorial judgment and digital execution to help clients strengthen their marketing, develop sponsorship opportunities and build websites that support their goals.

My background in journalism continues to shape how I work. I believe strong marketing starts with understanding the audience, getting the information right and making decisions that can be supported by evidence.

I hold an M.A. in Professional Journalism from Northeastern University and received its Women Who Empower Innovator Award in 2022. I'm currently pursuing an M.S. in Marketing Analytics at Southern New Hampshire University.