Beyond Nursing Experience · M3 client project
One brand, from the sponsor deck to the website.
Executive summary
A nonprofit summit's website and sponsor deck, rebuilt so the brand sponsors meet online matches the one they are pitched.
Through M3 Multimedia Agency, I rebuilt the sponsorship deck and redesigned the website for a nonprofit nursing summit, so sponsors meet the same brand online that they are pitched.
Download the case study (PDF)Cover: Cover of the rebuilt 2026 sponsorship deck, with the date and venue up front
At a glance
The results
5x
advertised value of the top sponsorship tier, raised from $10K to $50K
3
confirmed 2026 partners, now on the site
+100%
Google organic sessions, month two over month one
+90%
About page sessions as the founder story drew readers in
The Challenge
A deck and a site that told different stories.
Sponsors who read the 2026 deck and then clicked through landed on a template that looked nothing like the brand they had just been sold.
- Hidden photo. A strong group photo sat under a translucent pink box.
- Unreadable event info. The next event lived inside one flyer image that could not be read, searched or updated.
- No sponsor case. One line inviting sponsors to email, with no audience data or past partners.
The Approach
The deck became the source of truth.
The visual reference was premium women's leadership events rather than nursing associations.
- Own photography replaced every flyer and placeholder.
- 16 landscape slides replaced nine vertical pages, leading with the audience case before pricing.
- A higher top package gave room to negotiate up with larger brands.
- A new in kind tier opened a path for product companies that cannot write a check.
The Standard
Every figure, checked.
A nonprofit pitching sponsors cannot afford one inflated number. I checked every figure against the deck and confirmed it with the founder before launch. Two draft stats were corrected: five annual summits became four, and 1,000+ community members became 70K+ social reach, which is what the figure actually counted.
Results Context
What has moved, and what hasn't.
Traffic is up, and search grew alongside direct visits, which points to the new live text pages being indexed. Some of the launch month lift is launch week, when the site was being shared.
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