Beyond Nursing Experience
A nonprofit summit's website and sponsor deck, rebuilt so the brand sponsors meet online matches the one they are pitched.
- Client
- Beyond Nursing Experience Inc., a 501(c)(3)
- My role
- Design and build, M3 Multimedia Agency
- Launched
- July 2026
- Scope
- Website redesign and 2026 sponsorship deck
Cover of the rebuilt 2026 sponsorship deck, with the date and venue up front
Results
5x
top sponsorship tier, raised from $10K to $50K
3
confirmed 2026 partners, now on the site
+100%
Google organic sessions, month two over month one
+90%
About page sessions as the founder story drew readers in
The challenge
Sponsors who read the 2026 deck and then clicked through landed on a template that looked nothing like the brand they had just been sold.
A strong group photo sat under a translucent pink box. The next event lived inside one flyer image that could not be read, searched or updated. Sponsors got a single line inviting them to email, with no audience data or past partners.
The approach
The deck became the source of truth. Its copy already framed the organization the way it wanted to be seen, and the visual reference was premium women's leadership events rather than nursing associations. Every flyer and placeholder was replaced with the organization's own event photography.
I rebuilt the deck first: nine vertical pages became 16 landscape slides that lead with the audience case before any pricing. Raising the top package gave room to negotiate up with larger brands, and a new in kind tier opened a path for product companies that cannot write a check.
Accuracy
A nonprofit pitching sponsors cannot afford one inflated number. I checked every figure against the deck and confirmed it with the founder before launch. Two draft stats were corrected: five annual summits became four, and 1,000+ community members became 70K+ social reach, which is what the figure actually counted.
Read it honestly
Traffic is up, and search grew alongside direct visits, which points to the new live text pages being indexed. Some of the launch month lift is launch week, when the site was being shared.
What hasn't moved yet
The three 2026 partners came through outreach and grant applications, and none has cited the site. Form submissions are still at zero. Ticket sales open in October, with click tracking on the ticket and sponsor buttons, so that is the first real conversion test.