All work
Cambridge Science Festival
A full festival season of social media, run organically.
- Client
- Cambridge Science Festival
- My role
- Social media strategy and production
- Year
- 2024
- Scope
- Instagram strategy, content, reporting
Results
112,097
Instagram impressions
32,866
accounts reached
705
new followers
0
dollars of ad support
The approach
The festival's social presence ran through the season on reach, tagging and partner amplification rather than ad spend. Programming was the content: sessions, speakers and venues, published on a cadence the festival team could sustain.
Read it honestly
Follower growth was steady rather than dramatic. The value here was reach into new audiences during a fixed season, which is what the report measures.
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