Portfolio | Social Media Management
Services: Social media management, editorial calendar and analytics, reporting, content design, data collection and analysis, brand partnerships
GUYS NEXT DOOR
The Guys Next Door podcast features in-depth conversations on the millennial perspective on health, love, relationships, sex, and everything in between. I worked with their team as their social media manager to build their brand, increase their visibility online, and build relationships with millennials using specific, measurable goals and strategies.
TACTICS
I established Guys Next Door’s Youtube channel and created partnerships to promote and engage with us.
I created the structural foundation of how an in-house social media agency should be run i.e. creating social media strategy reports, managing an editorial calendar for engagement, suggesting a number of videos to be produced for social media content, and utilizing social media schedulers like Hootsuite and Facebook Business Suite.
Solution
To implement Guys Next Door's social media marketing, I created and implemented a 360° marketing plan. Strategies include launching a social media campaign for Valentine’s Day, hosting Twitter Chats to generate inbound traffic, as well as leveraging new platforms such as TikTok. Additionally, I implemented Facebook ads and created a campaign for listeners to sign up for Patreon.